The Future of Marketing Trends: Top 10 Trends

Marketing is such a dynamic areathat requires a continuous update of the available touchpoints informed by new technologies, trends, and customer profiles. Several important trends are clearly present today that will either grow stronger in the next ten years or will be the dominants of the decade that is just beginning – the 2020s. Here are 10 major trends to watch in the coming years:

1. Getting a new angle of Video Marketing and making it even more compelling

Mobile banners are still used today, however, longer video ads will start to appear soon. The following: 360 degree video, augmented reality (AR), and more interactive storytelling will breed more interesting video campaigns. The concept here is to bring our viewers to feel like they are part of this event.  

2. Live video streaming starts to go mainstream

For audiences, live video streaming generally brings a perception of reality, reality and interactivity to the content being delivered. Brands will continue to incorporate live steaming across all the social sites as well as conduct virtual events using it. Technology is making it relatively easy for anyone to create highly professional live streams.

3. It’s becoming the new normal: influencers and user-generated content gain influence 

Brand communication is not as effective as it used to be today with customers responding better to messages coming from other customers, and those with large followership on social networks, often referred to as influencers. The wise brand marketers would involve those influencers that align with their particular market as well as find ways through which they can encourage the customers to create more content about their brands.

4. A Transition to ‘Pull Type’ Advertisement Techniques  

Banner ads that pop up, emails sent out sending intrusive messages, SPAM that is will be replaced more and more by pull marketing. Integrated marketing communications: pull marketing focuses on the attempt to elicit attention of the audiences by providing them with informative and serviceable content and experience. I learned that content marketing is a form of pull strategy.  

5. More Chatbots & A.I. For Personalization 

Compared to the traditional way of marketing, artificial intelligence now makes it possible to be much more personal. New forms of automation such as chatbots and predictive technology will lead to element of market accurate targeting along with developed unique customer experiences based on data and artificial intelligence. Interactive ad content can be modified to meet the actions and responses of the target audience.   

6. Focus on Mobile Optimization  

With increasing mobile usage it is a serious consideration if any website, advertisement or campaign does not run smoothly on a mobile platform. More brands will be concentrate on mobile friendly and other innovations such as accelerated mobile page (AMP) where consumers prefer it on their devices.   

7. More Devices Connect to the Internet: ‘Internet of Things & Smart Devices’ Grow  

More “internet of things’ and smart appliances contribute to increased opportunities in marketing. One can already directly buy the ad space on the screen of fridges and it has been established that is merely the tip of the iceberg. And as the more appliances get connected to the internet, they’ll become the additional marketing assets in very specific niches.

8. More Interactive Content    

Static content will be replaced by the interactive content that would engage the viewers, which is more tangible and customized for each viewer. You will see new inventions such like customized quizzes, calculators, try-on augmented reality applications and many others integrated on websites and advertisements.   

9. A Transition from Demographic to Behavioral and Psychographic Variables

Marketing major and minors on the Internet and the location data provide marketers information about the actions of consumers as opposed to their characteristics. Further, individual psychology unearthing from the present social media activity will also contribute to more psychographic targeting in the future.  

10. Laboratory for testing Cryptocurrency and Blockchain

This one is not well marketed yet, however, the use of cryptocurrency payments along with blockchain based analytics, data validation and attribution models might revolutionize digital marketing as we know it in the future. 

The Next Wave of Marketing

Some of the marketing innovations currently implemented suggest radical changes in the ways in which brands target, acquire and maintain customers in the next decade. Opportunities to take advantage of the new formats and platforms will define who will be successful and who will fail. It is critical for brands to let go of their reliance on traditional marketing trends and wait it out because it’s sure to walk itself to oblivion.